Customer follow-up for service businesses

Stay on top of leads. Bring past customers back.

We build and manage customer follow-up around your business, from the first message to the next booking. Start with one workflow, launched with your team.

30 minutes with Noah or Bobby.

Common problems

Three places follow-up breaks down.

New inquiries wait too long

A form fills or a voicemail lands, and the reply comes hours later because everyone was on a job.

Talk through this one

Past customers drift away

People who liked you do not come back on their usual schedule, and nobody has time to notice.

Talk through this one

Nobody can see who needs attention

Open quotes, unanswered replies, and unconfirmed bookings live in five places, and no one owns the list.

Talk through this one

Which of your tools we can connect is confirmed before you commit.

How it works

How a reactivation workflow runs.

Illustrative example · fictional customer data
  1. 01

    Find an eligible past customer

    Overdue for their usual visit, marketing permission on file, no upcoming appointment.

  2. 02

    Send the message you approved

    One text, written with you, with a booking link and an opt-out line.

  3. 03

    Route the reply or record the booking

    A reply goes to your designated team member to answer and confirm. A booking made through the link is recorded in your booking tool. A reply is not an appointment until someone confirms it.

Working together

Choose one problem. Launch together. Review the results.

01

Choose one problem

On a free intro call we pick the follow-up problem worth fixing first. If your tools need investigating before we can say what is possible, we scope a short paid feasibility review; simple setups skip it.

Your time: The intro call and one working session.


02

Launch together

We build against an agreed scope, test with fictional data, and write the message with you. Then we train your designated team member and watch the first real runs alongside them.

Your time: A training session for your designated team member and check-ins in the first week.


03

Review the results

After an agreed window we go through the numbers together: who was contacted, who responded, what was booked, what it cost. Then you decide: continue, revise, expand, or stop.

Your time: One review meeting.

Launch support is part of the service.

Ways to work together

Start with a Workflow Pilot.

Workflow Pilot

Default starting point

One follow-up workflow, built and launched with your team, then reviewed.

  • One workflow, clearly defined
  • Connections to the tools we agreed on
  • Testing with fictional data before anything real is sent
  • Training for your designated team member
  • Launch support while the first real messages go out
  • A review of the numbers and a decision

Managed Follow-up

We keep a launched workflow running and tuned.


Custom Operations

Several workflows across the business. Scoped after discovery.

Fees are quoted after the intro call, as separate lines for setup, ongoing management, and any third-party software or messaging costs.

See the packages
Nobyn
Who you work with

Two founders, no account managers.

Noah Rueter builds the systems. He built a lead-response product for local service businesses and handles setup, testing, and monitoring here.

Bobby Westerfeld runs the conversations, from scoping to approvals. He comes out of the agency world and has lived the calendar and group-chat chaos firsthand.

One of us is accountable for your account from the first call through the review.

Noah Rueter & Bobby Westerfeld · Orange County, California

Questions

Straight answers before you book.










Book the call

Let's find your first follow-up opportunity.

In 30 minutes, we'll review how you handle customer follow-up today and identify a practical next step.